Overview
Bulk and Branch notifications send combined alerts for multiple lead assignments—either to individual users (bulk) or to an entire branch. These are designed for high-volume workflows and to reduce notification noise. Configure them via More → Settings → Setup Lead Routing → Step 3: Activate Notifications.
Key Functionality
- Bulk Assigned Lead 
 Sends a single notification to a user when multiple leads are assigned.
- Branch Assigned Lead 
 Alerts branch managers when a lead is assigned to their entire branch.
- Bulk Branch Assigned Lead 
 Combines the two above: one notification to branch when many leads are assigned there.
- Dismissal & Auto-Dismissal Logic 
 Bulk notifications must be dismissed manually. If not dismissed within 24 hours, they auto-dismiss to allow new ones.
- Informational Only 
 These notifications don’t link to specific leads or system areas—they’re purely for awareness.
How to Use This Feature
- Navigate to More → Settings → Setup Lead Routing → Step 3: Activate Notifications. 
- Add or edit a notification to select one of the Bulk / Branch types (Bulk Assigned Lead, Branch Assigned Lead, or Bulk Branch Assigned Lead). 
- Define which users or roles should receive the notification (user-level or branch-level). 
- Save your configuration. 
Best Practices
- Use Bulk / Branch notifications in high-throughput environments to reduce alert fatigue. 
- Assign these notifications to roles or branches—not overly granular users—to keep them meaningful. 
- Monitor dismissal behavior: ensure users understand they must dismiss to receive new bulk alerts. 
Troubleshooting
- Bulk notification not appearing 
 → Make sure the user/branch role is eligible and notification is enabled.
- Notification not dismissed 
 → Remind users to manually dismiss; otherwise, the system auto-dismisses after 24 hours.
- Clicking the notification doesn’t navigate to lead 
 → That’s expected: bulk/branch notifications are informational only and do not link to records.



