What is A2P 10DLC?
A2P 10DLC is a system that allows businesses to send Application-to-Person (A2P) messaging using 10-digit long code (10DLC) phone numbers in the U.S. Registering for A2P messaging improves delivery quality and reduces filtering. You can read more about the importance of A2P here: https://blog.clickpointsoftware.com/sms-marketing-regulations
A2P 10DLC Registration
To send SMS marketing texts, verification is required. This process is essential to confirm the legitimacy of the business and establish a secure connection for SMS communication. Without the A2P verification, any and all SMS texts will fail. This is a 4 step process:
Business Verification: Before using A2P 10DLC, businesses must establish their identity. This usually involves providing details about the company, such as its legal name, industry type, website, and other relevant information.
Campaign Registration: After brand verification, you must register your messaging campaign. This involves describing the nature of the messages you'll send (e.g., alerts, promotions, notifications), expected volume, and verifying opt-in compliance.
Choose and Register a 10DLC Number: After verifying the brand and campaign, select and register a 10-DLC number for messaging. Some businesses choose mnemonic numbers or otherwise related to their brand for easy recall.
Carrier Approval: After registration, carriers must approve the use of the A2P 10DLC. Each carrier will have slightly different requirements. Generally, they'll check to ensure that your intended use aligns with their guidelines for A2P messaging.
To facilitate this process Clickpoint will complete the steps above for you. To get started please create a ticket using our support chat
We will notify you once the process is complete. Please note that additional fees may be incurred.
US A2P Sole Proprietor Brand registration fee: $4 one-time registration fee (no Secondary Vetting for A2P 10DLC).
US A2P Low Volume Standard Brand registration fee: $4 one-time registration fee (no Secondary Vetting for A2P 10DLC).
US A2P Standard Brand registration fee: $44 one-time registration fee (includes Secondary Vetting for A2P 10DLC).
US A2P Campaign use case registration fees: $15 one-time registration fee at the time of vetting.
US A2P Recurring Monthly Campaign registration fees:
Campaign use case type
Sole Prop (Starter)
Standard (see Table 1 here)
Low-volume* mixed use case
Special: Charity / 501(c)(3) Nonprofit
Special: Emergency Services