Email Campaigns with Experian CCMP

The CCMP integration is available as a standard email integration for any SalesExec account. By using SalesExec Automated Events, email deployments can be triggered in SalesExec and delivered by Experian CCMP. This guide will provide contextual information and a step-by-step configuration guide.
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Terms
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​API Post ID: The post ID determines which email deployment the automated event will call for. The post IDs are provided by Experian CCMP and are configured from the Integration page.
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​Field Requirements: The Field Requirements are the components required for emails to deploy after the request is sent from the Automated Event. The fields are configured by Experian CCMP and will be provided when configuring new campaigns. If Field Requirements are not provided, they must be requested.
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Marketing Suite Configuration

Associated Configuration in Automated Events - Post Parameters
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Marketing Suite Configuration Table: The configuration table is configured through Marketing Suite by Experian CCMP. The table houses the needed email campaigns, API Post IDs, and the field requirements.
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Campaign Types: Campaign Types are the API Endpoints configured by Experian CCMP. If not provided by Experian they will need to be obtained before configuration in SalesExec can occur. The associations in SalesExec are configured from the Integration page and can vary by API Post ID, as seen below.
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Normal:  Send campaigns, and save data into the database on the Experian side.
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Instant Trigger: Instant Triggers (like a password reset request) send the campaign immediately without saving information in the Experian database.
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Obtain all necessary information from Experian CCMP. The needed information includes Username, Password, API Post IDs, Field Requirements for Post Parameters, and Campaigns/Campaign Types.
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Associate the Username, Password, API Post IDs, and Campaign Types from the Integration Page. Additionally, retry rules and failure notifications can be configured.

Once all necessary information is entered, the integration can be enabled.
​Note: Email deployments will not occur until they are configured as Automated Events.
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Navigate to Automated Events.Settings>Step 4: Automated Events

Select "Add Automated Event."

You will now be directed to a blank events page. In general, it is best practice to associate the "Event Name" with the campaign names provided by Experian CCMP.

Define the available Qualifiers and, if necessary, the Matching Fields Values. These definitions, along with the Record Type, govern how the Automated Event initiates the API Post to Experian CCMP.

The right-hand side of the page defines the CCMP trigger, Operation Types (as defined by the information entered into the Integration page), and the Post Parameters as provided by Experian CCMP from Step 1.

Once all necessary information is input, the Event can be saved from the Top Right of the page.

Once the configuration is complete, email deployments will be initiated based on the rules defined on the Integration page and in Automated Event(s). Please contact Experian for assistance with tracking deployments and email statistics. If confirmation of API Posts from SalesExec is needed, please contact our Support team.
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