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How to Configure a "Pull from List" Distribution

Configure specific branch sources for lead distribution from a list using Priority, Round Robin, or Penetration logic to control how leads are pulled across your organization.

Gabriel Buck avatar
Written by Gabriel Buck
Updated this week

Overview

The Pull from List feature allows you to define specific sources (branches within your account hierarchy) that can pull leads using a designated distribution strategy. Leads must be assigned to an included source to be distributed via this method, giving you precise control over lead flow across different teams or locations.

Key Functionality

  • Three Distribution Methods: Choose from Priority, Round Robin, or Penetration logic

  • Hierarchical Source Control: Select specific branches or corporate levels as valid pull sources

  • Flexible Configuration: Adjust distribution weights, priorities, and calculation methods

  • Bulk Management: Use Include All/Exclude All for quick source selection

  • Advanced Filtering: Search and filter sources by name and type for precise control

Access Requirements

To configure Pull from List, users must have the "Manage Lead Distribution" permission enabled in their User Role.

How to Configure Pull from List

Step 1: Create or Edit a Pull Distribution

  1. Click on MORE, then navigate to Settings > Setup Lead Routing > Lead Distribution.

  2. Click Add Strategy to create a new distribution, or open an existing one.

  3. From the Pull Distribution Type dropdown, select Pull from List.

Step 2: Select List Order & Configure Sources

  1. Choose your desired List Order type: Round Robin, Priority, or Penetration.

  2. Click the Edit List button to configure your sources.

Step 3: Manage Source List

The Edit List menu allows you to manage which sources (branches/corporate) are included.

  • Available Sources: Sources not currently included in the distribution.

  • Included Sources: Sources that will pull leads from this strategy.

  • Use Include All / Exclude All to quickly move all sources.

  • Use Search & Filters to find specific sources by name or type (All, Branch, Corporate).

  • Click Save Changes when finished.

Important: Each time you add a new source and save, a distribution rebuild is required for the changes to take effect.

For further information regarding distribution rebuilds and distribution configuration, please see our "How to Configure "Pull" Lead Distribution" article.

List Types & Configuration

1. Priority Distribution

Distributes leads based on a manually defined order. The system will always try to assign leads to the highest-priority source first.

To Configure Priority:

  1. Select Priority from the List Order dropdown.

  2. Click Edit List.

  3. In the Included section, click the Prioritize button.

  4. Drag sources into your desired order, or manually edit the numbers in the ORDER column.

  5. Click Apply Priorities

  6. Then Save Changes.

2. Round Robin Distribution

Distributes leads sequentially through the list of included sources, ensuring an even distribution over time.

To Configure Round Robin:

  1. Select Round Robin from the List Order dropdown.

  2. Click Edit List.

  3. In the Available section, click Add next to each source you wish to include.

  4. Click Save Changes.

3. Penetration Distribution

Distributes leads based on weighted percentages. Sources with higher weights receive a proportionally larger share of leads.

To Configure Penetration:

  1. Select Penetration from the List Order dropdown.

  2. Configure the secondary settings:

    • Penetration Calculation Type: Choose whether to calculate based on leads in the entire workflow (Lead Type) or only leads in this strategy (Distribution).

    • Penetration Lookback Period: Set the time frame for calculating penetration rates (Last Hour, Last 24 Hours, or Last 7 Days).


  3. Click Edit List.

  4. Add desired sources from the Available list.

  5. Set the Weight for each included source (higher weight = more leads).

  6. Click Save Changes.

Best Practices

  • Start with Priority for new implementations - it's the simplest to understand and troubleshoot

  • Use Round Robin when you need equal distribution across all included sources

  • Choose Penetration when certain branches should receive more leads due to capacity or performance

  • Test with small groups first when implementing new distribution strategies

  • Document your distribution logic so other admins understand the reasoning behind source selection

  • Regularly review distribution performance and adjust weights or priorities as team structures change

  • Use meaningful source names to make selection and management easier

Troubleshooting

  • New sources not receiving leads
    Verify you completed a distribution rebuild after adding the source
    Check that the source has active users assigned who can receive leads

  • Leads distributing unevenly with Round Robin
    Confirm all desired sources are included in the list
    Check that no sources are paused or have user capacity issues

  • Priority distribution not following designated order
    Verify you clicked "Apply Priorities" before saving changes
    Check that higher-priority sources haven't reached their capacity limits

  • Penetration weights not producing expected ratios
    Review your Penetration Calculation Type setting (Distribution vs. Lead Type)
    Verify the Lookback Period aligns with your lead volume patterns

  • "Edit List" button is missing or disabled
    Confirm your user role has "Manage Lead Distribution" permissions
    Ensure you've selected "Pull from List" as the distribution type first

Important Note

Changes to a distribution strategy, including adding new sources, will take approximately 30 minutes to go into effect.

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