Overview
The Email Nurture Report in SalesExec shows how your nurture emails are performing over time. It summarizes metrics such as how many emails were sent, how many were delivered, opened, clicked, bounced, and resulted in replies or other engagement. This helps you evaluate the effectiveness of your email nurture strategies and optimize messaging and timing for better results.
Key Functionality
Sent Email Count
Shows how many nurture emails were sent within the selected period.Delivery Metrics
Tracks how many of those emails were successfully delivered versus bounced or failed.Engagement Metrics
Includes metrics such as:Opens — How many emails were opened by recipients
Clicks — How many links in the email were clicked
Replies — How many replies were received
Trend Over Time
Displays nurture performance trends by day, week, or month to help you understand engagement patterns.Segmentation Filters
Allows breaking down the report by user, team, campaign, lead source, or record type for deeper insight.Exportable Results
You can export the report data for external analysis, archiving, or sharing with stakeholders.
How to Use This Feature
Log into SalesExec and open the Reports section.
Select the Email Nurture Report.
Choose the date range you want to analyze (e.g., last 30 days, custom period).
(Optional) Apply filters such as:
User or team
Campaign
Lead source
Record type
Run the report. The output will show key metrics for the selected period, including:
Total emails sent
Number delivered
Number bounced
Open rate
Click rate
Reply count
Review the results to evaluate nurture email performance and compare different campaigns, users, or segments.
Why is this important?
With the ClickPoint solution you can utilize mass email, triggered email, and nurture email. Email is the best way to glean more from your leads that might not be interested today but are a month from now.
You can time release emails to be sent to your customers and you can ensure that throughout the sales follow-up process your potential customers are notified while going through your sales steps and at critical milestones. If you are not getting 30% or better open rates you know that you have non-responsive leads. This is a warning you may have a bad lead provider.
Formula:
The calculation shows the number of emails sent to your potential customer, number of emails that bounced, were delivered, and opened as a percentage of the total sent. Keep in mind the stats below reference real-time data. If you are sending emails to old leads or contacts, expect dramatically different results.
Best Practices
Run the Email Nurture Report regularly to monitor changes in engagement and adjust your campaigns accordingly.
Compare performance across different campaigns to see which messages resonate best.
Use the open and click data to refine subject lines and call-to-action links for better engagement.
Segment the report by user or campaign to pinpoint areas of strength or opportunities for improvement.
Export results before key team meetings or reviews so everyone has visibility into nurture effectiveness.
Troubleshooting
Metrics seem too low or zero
→ Confirm that nurture emails were actually sent during the selected time period.
→ Ensure filters aren’t excluding data (e.g., wrong date range or campaign filter).Open rates look inconsistent
→ Check if invalid or old email addresses are affecting deliverability.
→ Review whether emails are marked as spam or filtered by recipients’ systems.Click rates are low despite high open rates
→ Revisit your email content — links may not be compelling or obvious enough.Report export fails or is incomplete
→ Try reducing the date range or filters to limit the data size for export.Certain users or campaigns aren’t showing
→ Verify user permissions and that the campaigns were included in the report criteria.